Marketing Coordinator
Details
Up to 40 hours per week, $25/hr
Flexible benefits, 3 weeks Vacation + holiday closure
You must be legally entitled to work in Canada and can be based in British Columbia, Alberta, or Ontario.
Work is fully remote.
About Next Gen Men
Next Gen Men is working towards a future where boys and men feel less pain, and cause less harm by changing the way we see, act, and think about masculinity. This role supports our programmatic focus (youth, community, and workplaces) and the organization's image and voice.
Our values are:
Curiosity — To learn and unlearn
Empathy — To build bridges
Courage — To not be complicit
Equity — To remove barriers
At Next Gen Men, we:
Pride ourselves on being thought leaders and innovative thinkers.
Are a small-but-mighty dynamic team that operates remotely with flexible, asynchronous schedules.
Use tools like Google Workspace and Basecamp to get things done with our team, who are geographically distributed across Canada.
Are a 10-year-old organization still learning (and unlearning) every day – you get to play a part in shaping it!
Are very much an entrepreneurial organization, meaning we all wear many hats and can roll up our sleeves to complete the necessary work.
The Role
Reporting to the Community Lead, the Marketing Coordinator will drive awareness of and engagement with Next Gen Men’s programs and offerings through various digital marketing strategies while advancing gender equity and positive masculinities.
Responsibilities
Execute various digital marketing strategies to bring NGM’s vision and mission to life.
Plan and execute product, event, and/or content marketing campaigns from start to finish, including writing compelling copy that converts on key goals and designing scroll-stopping graphics.
Compile, write, design, and ship our weekly newsletter, highlighting NGM’s expertise, events, and offerings to add value to existing subscribers. Convert product sales and grow our overall subscribership.
Write and proofread copy for various platforms and channels, such as social media and our blog, ensuring a consistent NGM voice.
Visually translate complex or abstract concepts into engaging and relevant graphics, animations and/or videos.
Monitor campaign performance continuously by analyzing key metrics and reporting on learnings to drive successful outcomes across channels.nels.
Competencies
Communication. Speaks and writes clearly and articulately with concision. Maintains a high standard in all communication forms with internal and external stakeholders.
Dependability. Consistently delivers work on time and meets deadlines reliably.
Organization and planning. Plans, organizes, and schedules efficiently and productively. Focuses on key priorities and understands how to prioritize tasks.
Flexibility/adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
Proactivity. Acts without being told what to do. Brings new ideas to the company.
Attention to detail. Does not let important details slip through the cracks or derail a project or campaign.
Persistence. Demonstrates tenacity and willingness to go the distance to get something done.
Creativity/innovation. Generates new and innovative approaches to problems.
Knowledge & Skills
Social marketing: able to effectively pitch products and offers and the broader vision of NGM.
Copywriting: write to inspire action from multiple target audiences in a variety of formats, including social media posts, long-form content, blogs, website copy, and newsletters.
Social media: experience managing multiple social media accounts, emphasizing LinkedIn and Instagram and experience using social media scheduling tools, with a preference for Later would be beneficial.
Analytics: monitor and report on NGM’s social media channels, website analytics, and trends to identify opportunities or gaps.
Websites: familiarity with the fundamentals of CMS systems (we use Squarespace) as well as light HTML, and CSS, as well as comfortability in completing website optimization and updates on Squarespace and Shopify, is considered an asset.
Visual storytelling: able to create engaging, attractive, and creative graphics, animations and/or videos that effectively communicate nuanced concepts while encouraging users to take key actions. Preference for Canva or Adobe suite, including Photoshop, Illustrator, InDesign and Animate.
Nice-to-Have’s:
Post-secondary education in Communications, Art/Design, Business or Marketing – or equivalent experience – is considered an asset.
Experience communicating social justice issues or working with nonprofits is considered an asset.
Familiarity with the pro-feminist men’s movement, gender equity, and patriarchy is considered an asset.
Experience in event marketing is considered an asset.
How to Apply
Next Gen Men is committed to diversity, inclusion, and equity and welcomes applications from all qualified individuals regardless of race/ethnicity, nationality, religion, age, sex, sexual orientation, gender identity or expression, marital/family status, or disability.
We are committed to the principle of equal employment opportunity for all employees in accordance with Provincial and Federally legislated protected grounds.
Please forward your resume and cover letter to crystal@eleveneleventalent.com to apply for this position by Friday January 10th 2025.
NGM aims to engage, educate and empower men and boys around positive masculinities, healthy relationships, and gender equity. Please explain your understanding of one or more of those concepts in your cover letter. Also, explain how masculinity has impacted you and those around you.
We look forward to hearing from you!