This learning brief is part of a set of three from Plan International Canada and Promundo; the brief documents lessons learned from Plan International Canada’s Strengthening Health Outcomes for Women and Children (SHOW) project, a multi-country, 4.5-year gender-transformative project—which works to identify, challenge, and shift harmful gender norms—with an aim to reduce maternal and child mortality among vulnerable women and children in underserved regions of five countries: Bangladesh, Ghana, Haiti, Nigeria, and Senegal, and to advance gender equality.
The insights have been gleaned through Promundo’s and Plan International Canada’s experiences with the SHOW project, as well as with similar group-based programs that work with fathers to help them become more involved caregivers and partners. This brief focuses on low-literacy populations, extended family members, and the broader community—groups which are often under-served or end up missing from programs—and shares best practices and lessons learned on engaging these groups effectively.