Our study revealed that when men embrace care for themselves inside and out, it creates a ripple effect that benefits everybody in society. Men’s self-care doesn’t just have the power to change the world today, but for future generations of boys and girls as well.
With this study, we want to redefine what self- care means to men, which challenge different stereotypes of masculinity that hold men back, and help more men care for themselves and their families, friends and communities.